CONCLUSION: MEETING EVOLVING PRIORITIES IN A POST-CRISIS WORLD
Many banks have stepped up their client communications significantly over the past two months to support clients during an unprecedented period of change. In most cases, these communications have been very well-received, with 77% of treasurers expressing satisfaction with the information their banks have provided across the period. The challenge now will be how to continue with the level and precision of communication that clients have come to expect over this period. Part of their success in doing this will be to continue to gauge clients’ current and anticipated priorities. Inevitably, most treasurers are considering future priorities through the lens of the current crisis. As the immediate effects start to lessen, their perspectives on the longer-term impact are also likely to vary. Banks will need to continue to understand these changing priorities in order to continue fulfilling clients’ demand for timely and pertinent information.
ABOUT IDEAS AND ACTION
Ideas and Action is a strategic client engagement consultancy specialising in financial services. Armed with over 200 years’ combined experience in the financial services industry, our team has successfully completed projects for the world’s leading banks, industry infrastructure, regional banks and FinTech firms. Our research capabilities use quantitative and qualitative methods, helping firms gain a better understanding of their clients across segments, sectors and markets.
Ideas and Action’s ‘Rapid Research’ is a turnkey, end-to-end solution, delivering primary insights-based campaigns, from design to deployment, in as little as three weeks. Our research experts help clients develop a pragmatic, rapid approach to gaining the insights they need. Whether you need insights to propel new propositions, or to create compelling thought leadership content, we can help translate your ideas into actions.