Ideas and Action conducted rapid research among 100 treasurers and CFOs between 8th – 14th April to gain a snapshot of treasurers’ and CFOs’ priorities during the COVID-19 crisis and how they anticipate these priorities evolving over the coming 12 months. Respondents were drawn globally from across the industrial spectrum, with the exception of financial institutions.

In a constantly evolving situation, it is more important than ever to have access to the most current, unbiased insights on client sentiment and needs. Ideas and Action's 'Rapid Research' is a turnkey solution that enables firms to swiftly gather client insights and deploy content-led campaigns.